@font-face {
  font-family: "Archivo";
  src: url("fonts/archivo.woff2") format("woff2");
  font-weight: 100 900;
  font-stretch: 62% 125%;
  font-display: swap;
}

:root {
  --bed: #e6ebee;
  --ink: #1c2430;
  --cobalt: #1b45d6;
  --orange: #ff6a1f;
  --white: #ffffff;
  --muted: #4c5866;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--bed);
  color: var(--ink);
  font-family: "Archivo", Arial, sans-serif;
  font-size: 1.125rem;
  line-height: 1.5;
}
img { display: block; max-width: 100%; height: auto; }
h1, h2, h3, p, ol, ul, figure { margin: 0; padding: 0; }
.wrap { width: min(1240px, 100% - 2.5rem); margin-inline: auto; }
a:focus-visible, iframe:focus-visible { outline: 3px solid var(--orange); outline-offset: 3px; }

.skip {
  position: absolute; left: 1rem; top: -4rem; z-index: 5;
  background: var(--white); color: var(--ink); padding: .6rem 1rem;
}
.skip:focus { top: 1rem; }

h2 {
  font-size: clamp(2.25rem, 5vw, 3.75rem);
  font-weight: 800;
  font-stretch: 112%;
  line-height: 1.02;
  letter-spacing: -.02em;
}
h3 { font-size: 1.25rem; font-weight: 700; font-stretch: 105%; line-height: 1.2; }

/* Hero */
.hero {
  position: relative;
  overflow: hidden;
  background: var(--cobalt);
  color: var(--white);
  padding-bottom: clamp(3rem, 7vw, 6rem);
}
.top {
  position: relative;
  display: flex; align-items: center; justify-content: space-between;
  padding-block: 1.5rem;
}
.brand {
  display: inline-flex; align-items: center; gap: .7rem;
  color: inherit; text-decoration: none;
  font-weight: 700; font-stretch: 112%; font-size: 1.15rem;
}
.brand img { width: 46px; height: auto; }
.top-link { color: inherit; font-weight: 600; text-underline-offset: .25em; }

.hero-grid {
  position: relative;
  display: grid;
  grid-template-columns: minmax(0, 1.7fr) minmax(0, 1fr);
  gap: clamp(2rem, 5vw, 5rem);
  align-items: center;
  padding-top: clamp(1.5rem, 4vw, 3.5rem);
}
h1 {
  font-size: clamp(3rem, 6.5vw, 6.1rem);
  font-weight: 900;
  font-stretch: 112%;
  line-height: .98;
  letter-spacing: -.03em;
}
/* The headline is striped like layer lines and prints upward once on load. */
h1 span {
  display: block;
  color: var(--white);
  background: repeating-linear-gradient(to bottom, #fff 0 4px, #c9d5ff 4px 5px);
  -webkit-background-clip: text;
  background-clip: text;
  -webkit-text-fill-color: transparent;
  padding-bottom: .12em;
  animation: print 1.7s steps(44, end) both;
}
@keyframes print {
  from { clip-path: inset(100% 0 0 0); }
  to { clip-path: inset(0 0 0 0); }
}
.lede { max-width: 30em; margin-top: 1.75rem; font-size: clamp(1.15rem, 1.6vw, 1.4rem); line-height: 1.4; }
.button {
  display: inline-block;
  margin-top: 2rem;
  padding: 1rem 1.75rem;
  background: var(--orange);
  color: var(--ink);
  font-weight: 700;
  font-stretch: 108%;
  text-decoration: none;
  border-radius: 999px;
}
.button:hover { background: var(--white); }
.button-ink { background: var(--ink); color: var(--white); margin-top: 0; }
.button-ink:hover { background: var(--cobalt); }

.hero-copy { position: relative; z-index: 1; }
.hero-photo { position: relative; }
.hero-photo img {
  position: relative;
  z-index: 1;
  width: 100%;
  aspect-ratio: 1;
  object-fit: cover;
  border-radius: 50%;
}
.rings {
  position: absolute;
  left: 50%; top: 50%;
  width: 270%;
  max-width: none;
  transform: translate(-50%, -50%);
  pointer-events: none;
}

/* Real builds, stepped like a staircase */
.work { padding-block: clamp(4rem, 9vw, 8rem) clamp(3rem, 6vw, 5rem); }
.work-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: clamp(1rem, 2.5vw, 2.25rem);
  margin-top: clamp(1.5rem, 4vw, 3rem);
}
.w2 { margin-top: clamp(2rem, 6vw, 5.5rem); }
.w3 { margin-top: clamp(4rem, 12vw, 11rem); }
figure img { width: 100%; }
.work figure img { aspect-ratio: 3 / 4; object-fit: cover; border-radius: 6px; }
figcaption { margin-top: .85rem; color: var(--muted); font-size: 1.05rem; line-height: 1.35; }
figcaption strong { display: block; color: var(--ink); font-weight: 700; font-stretch: 105%; font-size: 1.2rem; }

/* $10 offer */
.ten { background: var(--orange); }
.ten-grid {
  display: grid;
  grid-template-columns: auto minmax(0, 1fr);
  gap: clamp(1.5rem, 5vw, 4.5rem);
  align-items: center;
  padding-block: clamp(2.25rem, 5vw, 3.75rem);
}
.price {
  font-size: clamp(6rem, 17vw, 13.5rem);
  font-weight: 900;
  font-stretch: 120%;
  line-height: .85;
  letter-spacing: -.04em;
}
.ten h2 { font-size: clamp(1.75rem, 3.4vw, 2.75rem); }
.ten p:not(.price) { max-width: 36em; margin-top: .85rem; font-size: 1.2rem; }

/* Concepts */
.ideas { padding-block: clamp(4rem, 9vw, 7rem); }
.note { margin-top: .75rem; color: var(--muted); }
.ideas-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: clamp(1rem, 2.5vw, 2.25rem);
  margin-top: 2rem;
}
.ideas figure img { aspect-ratio: 4 / 3; object-fit: cover; border-radius: 6px; }

/* Process */
.how { background: var(--ink); color: var(--white); padding-block: clamp(3.5rem, 8vw, 6.5rem); }
.how ol {
  list-style: none;
  counter-reset: step;
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: clamp(1.5rem, 3vw, 2.75rem);
  margin-top: clamp(2rem, 4vw, 3.25rem);
}
.how li { counter-increment: step; }
.how li::before {
  content: counter(step);
  display: grid; place-items: center;
  width: 3.25rem; height: 3.25rem;
  margin-bottom: 1.1rem;
  border: 2px solid var(--orange);
  border-radius: 50%;
  color: var(--orange);
  font-size: 1.4rem; font-weight: 800;
}
.how p { margin-top: .5rem; color: #c8d0da; }

/* Form */
.request {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1.35fr);
  gap: clamp(2rem, 6vw, 5.5rem);
  padding-block: clamp(4rem, 9vw, 7rem);
  scroll-margin-top: 1rem;
}
.request-copy > p { margin-top: 1rem; font-size: 1.25rem; }
.request-copy h3 { margin-top: 2.5rem; }
.request ul { margin-top: .75rem; padding-left: 1.15rem; }
.request li { margin-top: .6rem; }
.form-slot {
  min-height: 12rem;
  background: var(--white);
  border-radius: 6px;
  padding: clamp(1.25rem, 3vw, 2.25rem);
  display: flex; align-items: center; justify-content: center;
}
.form-slot:has(iframe) { padding: 0; display: block; }
.form-slot iframe { display: block; width: 100%; height: 2150px; border: 0; border-radius: 6px; }
.form-fallback { font-size: 1.2rem; text-align: center; max-width: 24em; }

.foot {
  display: flex; align-items: flex-end; justify-content: space-between; gap: 2rem;
  border-top: 2px solid var(--ink);
  padding-block: 2.5rem 3rem;
}
.foot p { text-align: right; color: var(--muted); font-size: 1rem; }

@media (max-width: 860px) {
  .hero-grid { grid-template-columns: 1fr; }
  .hero-photo { width: min(78vw, 420px); margin-inline: auto; }
  .work-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .w2 { margin-top: 3rem; }
  .w3 { margin-top: 0; grid-column: 1 / -1; max-width: 72%; }
  .ideas-grid { grid-template-columns: 1fr 1fr; }
  .ideas-grid figure:last-child { grid-column: 1 / -1; }
  .how ol { grid-template-columns: 1fr 1fr; }
  .request { grid-template-columns: 1fr; }
}
@media (max-width: 520px) {
  .form-slot iframe { height: 2500px; }
  .ten-grid { grid-template-columns: 1fr; }
  .how ol { grid-template-columns: 1fr; }
  .ideas-grid { grid-template-columns: 1fr; }
  .foot { flex-direction: column; align-items: flex-start; }
  .foot p { text-align: left; }
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  h1 span { animation: none; }
}